My ad is from the magazine Seventeen. This magazine caters towards a female audience spanning the ages of 13 to 21 from the middle and upper classes. This is an advertisement for Secret Clinical Strength Sport deodorant. The advertisement is a picture of a tennis player in a "victorious" position. The fine print below the ad somewhat explains their reasoning for the picture. The purpose of this advertisement is to sell this deodorant. The main idea behind the advertisement is that you can use this deodorant under the toughest conditions and you will still come out ("smelling") your best. The creators of the advertisement use bright colors and interesting font to catch the reader of the magazine's eye. They also use the image of a supposed victorious sports star to embody the girl they have envisioned. She appears to have worked hard but as the caption says it "smell(s) sweet". The creator of this advertisement uses all of these elements to catch the reader's eye and then reel her in with the text in the advertisement.
Wednesday, September 10, 2008
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3 comments:
I think you picked a cute advertisement. I agree with your idea on how it keeps you smelling good even after the game but maybe you can also mention about how they make it seem like the product will make you stronger and boost you confidence to help you play a better game.
you misspelled advertisement on that next to last line...
other than that, sound good.
Good job, check the spelling in your last sentence:-)
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